About us

Xindao has manufactured and supplied promotional products and business gifts for over 28 years. We have a global network of more than 4,500 distributors.

Our long-term presence in China and our own design studio enable us to lead the way in industry innovation. Which means that in Xindao you have a partner who knows all the ins and outs of the market, both in Europe and in China.

The word Xindao has many meanings, but ‘new way’ is the one that best describes our company philosophy. Xindao was the first supplier of promotional products in China to achieve ISO 14001 certification. This standard combines quality control with measurable objectives for environmental management and occupational health and safety during manufacturing, transport and trade. We have also been ISO 9001 certified since 1999, and have been awarded ISO 14001 certification by TÜV Rheinland in Germany.

The Xindao collection is broad and distinctive. And in August 2014 we added a unique range of textiles. This textile collection has 100% bluesign® certification, a guarantee for a resource-saving, sustainably manufactured product. Xindao feels very strongly about corporate social responsibility; our Vision 2020 plan makes our aims for the future completely transparent.

For new product development we work primarily with in-house product design. There are 15 designers working at our Shanghai design studio, many of them educated at the Central Saint Martins college for art and design in London.

The current market demands more than just quality products. At Xindao we realize that, for the distributor to get good results, one-stop shopping (supply and printing), customer service and proper marketing support are all just as important. Xinnovating the Business is what we stand for!

Our love of design and quality is not only visible in our products. Our catalogues are also known for their clean layouts, stylish photography and user-friendly format. Catalogues that will make you stand out in the market!


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