About us

Xindao is a supplier of promotional products and gifts with over 28 years experience. We're serving more than 4,500 distributors worldwide.

Our long-standing presence in China and our own Design studio there make it possible for us to walk on the forefront developments of our industry. This means that in Xindao you will find a partner that knows all the "ins and outs" of the market for the European and Chinese side.

The name "Xindao" has many different meanings, the one that fits our philosophy the best is "new road". Xindao was the first supplier of promotional products who certified ISO 14001 in China. This standard combines quality control with measurable goals with respect to environmental protection, health and safety of workers during the production, transportation and marketing.
Since 1999 we are also ISO 9001 certified, as well as ISO 14001 issued by the TÜV Rheinland from Germany.

Xindao delivers a wide, distinctive collection. Since August 2014 a unique collection of textiles has been added to that collection. All those products are fully Bluesign® certified, a guarantee for a fair and sustainable produced product.

For Xindao sustainable business is a high priority; through our Vision 2020 plan we make our goals for the future very transparent.

The emphasis with our product development lies with the in-house designing of our own products. Our design studio in Shanghai employs a total of 15 designers, whom mostly studied at the Central Saint Martins School of Design in London.


However, the current market demands more than just good products. Xindao realizes that for distributors things like "one stop shopping "(stock and printing), service and good marketing support are crucial for optimal results. Xinnovating the Business is what we stand for! You will not only find our love for design and quality in our products, also our catalogs are known for their clear design, stylish photography and a orderly format.
Catalogs that you can distinguish yourself with!